Je relaye ici une information qui circule pas mal en ce moment dans le petit monde de l’Internet, un buzz quoi. Lors du séjour du Grand Journal de Canal+ à New-York City, l’équipe du « petit journal » de Yann Barthèz s’est amusée à écrire des messages personnels sur des banderoles, et de passer devant les caméras des plus grandes émissions états-uniennes. Sauf qu’au lieu d’écrire des messages pour leurs mamans ou leurs amis, ils ont eu l’idée un jour d’écrire le mot « cassoulet ».
Et c’est là que la magie de l’Internet et du buzz a opéré. Pour plus de détails, voici un extrait de l’article consacré sur i-@ctu :
Ce “délire” français a été filmé en direct par la chaine de télé ABC et a interpellé bon nombre d’américains présents devant leur poste lors de la diffusion des images. Et on a alors retrouvé des requêtes sur ce plat français sur de nombreux moteurs de recherches. Ainsi sur Yahoo Answers, on pouvait lire la question suivante: “Why? Who/what is this cassoulet ?“. Le très sérieux Time Magazine en a parlé. De ce fait, le terme “cassoulet” s’est même retrouvé en 62ème position des requêtes les plus recherchés sur Google.
Et la spécialité de Castelnaudary a même eu le “bonheur” de se retrouver dans le Wikipedia anglais … après le Camenbert, les américains succomberont-ils à ce plat de “beans” ? A noter qu’au congrès du PS, on a vu une affiche “cassoulet” tenu par un militant…
(i-@ctu du 15 novembre 2008)
Ce qui m’amène à me poser la question de savoir quelles auraient pu être les retombées économiques si le terme choisi par les équipes de Canal+ avait été Aligot et non Cassoulet ?
Espérons qu’un jour certains professionnels du tourisme du sud du Massif Central aient la bonne idée de se mettre à la page en ce qui concerne les buzz. Vu la réussite que semble avoir cette technique marketing.
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